…if the US television industry enthusiastically supports his (Rose's) position that Nielsen should indeed change its methods of sampling Hispanic-Latino populations, then, obviously, we want to be responsive to that." Jack Loftus, Vice President of
Nielsen Media Research in a statement provided Cynopsis: MCE 11/16/06
YOU CAN CHANGE TELEVISION!
Help us convince Nielsen that it needs to change the sample and properly monitor viewing habits of U.S. born Latinos!
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